Home Choice
Home Choice is a New York State Medicaid program that lets seniors hire their own personal aids. A key feature of the program is that it allows for family members and friends to be hired. BossBrands needed to illustrate the business’s main components of aid, family and connection. We used a palette of neutral soft colors to create a warm friendly atmosphere. I drew from my own personal experience of when I used to help my grandmother and illustrated that memory of love and family into every aspect of the scenery. From the clean-yet-cluttered kitchen, to the care shown in the character’s body language and facial expressions, the targeted audience is able to emotionally connect to the service homechoice provides.
